![]() ![]() Trump stands for winning, and if you oppose him, you are a loser. In Trumpworld there are only two existential categories: winners and losers. Klein dissects the values of the Trump brand, noting that it doesn’t stand for quality or innovation or taste, but for “richness” itself, associating the consumer with wealth in its most direct and uninflected form. His innovation, helped by his position as host of The Apprentice, was to brand high-end real estate – not just hotels and resorts, but office towers, apartment buildings and golf courses. As a property developer, the future President was (by Manhattan standards) only moderately successful, his primary distinction being an above average appetite for seeing himself in the media. Klein points out that Trump’s business has followed that trajectory. He’s the inevitable spawn of a failed system, says Klein, that’s been screwing us our entire lives. Tragedies can be a gateway for radical neo-liberal agendas, says award-winning writer Naomi Klein, and that’s why we need to knuckle down and get real about the future. ![]()
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